The idea for Joobi Riding stemmed from the staggering lack of color we see in the equestrian community. As Indians, bright colors and patterns have always been a huge part of our lives, but you don't see that very often around the barn.
Our goal with Joobi Riding is to "brighten up the barn, one shirt at a time." Whether that is from our original collection or our lifestyle tees and accessories, we hope everyone can find something at Joobi that makes them smile.